#1 Reason 75% of Organizational Change Efforts Fail & How YOU Can Be Part of the 25% That Succeed

Have you ever tried to lead a major organizationalimplementing a complex change - in much the same
change that failed? I did years ago, and it hurt! I stillway that you use a structured process to manage
remember the sting and the embarrassment of havingany other project.
to retract all of my bold statements and retreat fromHere are the key steps to make sure YOUR change
my position.is one of the 25% that succeed:
That's why, ever since, I've been an avid student of1. Widen the circle of involvement to ensure that key
how to make organizational changes successful.stakeholders are involved, not just informed, every
Today, after leading and consulting on dozens of bigstep of the way.
organizational changes, I advise clients on how to avoid2. Assemble a change leadership team. Some
all of the mistakes I made and ensure that theirmembers of this team may be needed for just the
changes will be smoother and more successful.project start-up, but others will need to stick with it
O.k., it's time to spill the beans: The #1 reason changesthrough the entire change. Keep the membership
fail is NOT that the change was driven by a badflexible enough to accommodate this.
business decision, although that sometimes happens. It's3. Choose an appropriate organizational change
not IT's fault. People love to blame IT for failed changemethodology for the scale and depth of the change. If
("If only their technology had met our needs, we couldyou need to incrementally improve processes, it will
implement a whole new way of doing business..."), butrequire a different approach than if you want to
that's rarely the reason a change fails.radically alter the fundamental way you view and
No, the #1 reason organizational changes tank is this:manage the business.
the failure to manage the subjective human side. This4. Regardless of the scale and depth of change,
includes aspects such as:create and sustain:
* The uncomfortable individual process of experiencing-- highly visible leadership
change - the loss, feelings of uncertainty, denial, and-- a means to effectively develop any skills and
general discomfort that nearly everyone experiencescapabilities the organization will need
to some degree, from your most seasoned director to-- a two-way process for communication throughout
your youngest individual contributorthe change
* Inattention to organizational politics - the change5. Pay attention and adjust as you receive feedback
initiative gets sabotaged, intentionally or notthroughout the change. You can't predict everything
* Inattention to developing the information, knowledge,that will happen. There will be surprises.
skills, and capabilities needed to sustain the changeRemember, failure to manage the subjective, human
* The counteracting pressures on individuals, that youaspects of the change will slow your efforts and
and the other leaders may not even realize you arecreate a poor end result. Apply this process so your
putting on themorganization can not only survive through a big change,
You CAN be successful, though, by using a structuredbut thrive.
process to manage the human aspects of