5 Strategic Steps to Optimize Your Business' Performance

1. Set goals using the SMART goals guidelines:as their own accountants and tax preparers, and all of
S specific, simplethese jobs are in addition to what you are in business
M measurable, meaningfulto do in the first place, whether it be designing web
A achievablepages, selling clothes, or interior decorating.
R realistic, responsibleDelegating means that you will have more time and
T timed (how will you know when you are there?)energy to focus on what it is you do best and want to
With a clearly defined direction, you are able todo most - which will translate into increased success
develop a strategic plan for your business growth.for your business. Delegated tasks can be performed
When you operate from a plan, (as opposed to theby technology, virtual assistants, or even bartered for.
seat of your pants) you are better able to prioritizeBe creative with your delegating and don't let your
your time, make effective and informed decisions andfears of losing control, costs, or lack of patience for
monitor your progress.the training process keep you from creating a more
2. Time Optimization - Learn to manage the timeefficient business.
munchers:Theodore Roosevelt said, "The best leader is the one
- E-mail / instant messaging / text messagingwho has a sense to pick good people to do what he
- Phoneor she wants done, and enough self-restraint to keep
- Interruptionsfrom meddling with them while they do it."
- Multi-tasking5. Business Performance Measurement (BPM) -
- Boredom with mundane or dreaded tasks, whichWhere are you? How are you doing? Where are you
leads togoing? How will you know when you are there?
- Procrastination Understand the difference betweenWhy measure?
Important and Urgent tasks.- demonstrate positive results
Important tasks help us achieve long-term goals, or- demonstrate time and money savings
have other long-term significance.- identify and measure efficiency and effectiveness of
Urgent tasks may need immediate attention to avoid aactions
crisis, but are not necessarily important in the long term.- set appropriate targets
Schedule time for planning and include strategic action- monitor control
steps (important tasks) in your schedule, as well as the- drive improvement that is aligned with goals and
routine business practices and activities. Stay focusedobjectives
on your strategic goals to keep from regressing to- maximize effectiveness of improvement
daily acts of trivia, (urgent tasks) which may produceBy setting goals and developing best business
nothing, they just make you feel active.practices (standardizing your processes) you will
Don't mistake activity for productivity.create benchmarks from which to measure from.
3. Best Business Practices - Simple, streamlinedStart with a strategic assessment, identify key
procedures and processes for the most efficient andperformance indicators and develop a continual
effective way to accomplish a task. Developing andprocess improvement strategy. Test any changes in
following a standard process has several key benefits:process or procedures on a trial basis so you can
- consistencyevaluate the progress without risk of reducing
- saves timeproductivity or profits. Implement permanent changes
- saves moneywhen the tests prove successful.
- prevents errors 4. Know Your Strengths - DelegateFollow these 5 strategic steps and increase your
the rest. The typical sole proprietor who doesn'tprofitability, productivity and be more efficient with your
delegate is her own manager, marketer, sales person,time and energy. Give your business a distinct
PR specialist, product or services developer, fundraiser,competitive advantage with the ability to forecast and
bookkeeper, human resources department,plan, using measurable data - not guesswork.
receptionist, secretary, and gofer. Some even serve