5 Ways to Test Your Customer Service Level

The following are five ways by which you can testtime-bounded. For instance, for a month's total number
your customer service level. This list is not exhaustive,of orders, what percentage has been delivered on
but this should give you a fair idea of how good youtime? If you register that 95% of the time, your
are at serving your customers.customers receive their order at the designated
Can you readily fill orders through your inventory?delivery date, then your business is doing fine.
If you have great customer service level, then youCan you successfully resolve your customers
should easily be able to fill your customer orders. Youconcerns?
should keep careful note of what your customersFor great customer service, you need to respond to
order and whether you have the item they areyour customers' inquiries and resolve their concerns. A
requesting at the time you receive the order. If you aresimple way of testing this would be to measure the
almost always "out of stock," then you are failing toproportion of the number of customer inquiries that
serve your customers the best way possible.have been effectively resolved to the total number of
In a business with diverse number of products, if youcustomer inquiries received.
are able to fill the order for approximately 95% of theDo you respond quickly to your customers' mails
time then you are doing fine. If you are a business thatemails and phone calls?
offers only one product, 100% fulfillment of normalHow fast you respond to customers is another means
orders (barring abnormally large orders) should be yourof measuring your customer service level. If you are
goal.able to respond to your customers within 24 hours
Can you deliver your customers' orders in time?(less is even better) of receiving their call,
Another factor that you should measure to test yourcorrespondence or email, then you are doing great.
customer service level is the efficiency of your serviceDo you pass according to your customers?
or how fast you are able to deliver the product orFinally, your customers themselves can tell you
service which has been ordered. If you are almostwhether you pass or fail when it comes to fulfilling their
always missing your target delivery dates, then yourneeds. You can actually conduct a customer survey.
customer service delivery chain needs major work.The survey should focus on customer service issues
You should compute the proportion of customerso you can measure how well you are able to serve
orders that have been delivered on time to the totalyour customers from these customers' point of view.
number of customer orders. This calculation should be