Affinity Diagrams

The affinity diagram is a management and planning• Unambiguous, at least one noun and one verb
tool. Use of this tool is based on the understanding that• Legible, printed neatly, one idea to a card
time invested in planning will produce remarkableAnother technique is to generate ideas and have the
dividends as the generated ideas and plans are actedrecorder write them directly on a flip-chart or board
upon and implemented. Unlike the basic tools for(without having team members first write them on
improvement that deal primarily with collecting andcards). After all the ideas have been recorded, the
analyzing hard data, this tool focuses on issues andteam would then transfer them to cards.
ideas, soft data.4. Display the completed idea cards.
An affinity diagram is the result of a creative processRandomly lay out the cards so that all the team
focused on finding the major themes affecting amembers can see them.
problem by generating a number of ideas, issues or5. Arrange the cards in natural groupings.
opinions. The process identifies these ideas, groupsThe purpose of this step is to collect ideas that go
naturally related items and identifies the one conceptwith each other. In silence, all team members should
that ties each grouping together. The team working onsimultaneously begin moving idea cards, collecting and
a problem reaches consensus by the cumulativearranging in columns the cards that each person
effect of individual sorting decisions rather than throughbelieves belong together. All the cards should remain
discussion.visible during this process so that everyone can
What can it do for you?consider and reconsider the arrangement as it
Affinity diagrams can help you organize random dataemerges.
to show the underlying organization of a problem orIf cards are redundant, overlap them but in such a way
issue. They are especially useful if the situation seemsthat both can be read. Team members should freely
chaotic because there is an excess of ideas,change cards between groupings or create new
influences, objectives or requirements, or ifgroupings as they feel appropriate. Team members
breakthrough thinking rather than incrementalare allowed to disagree with a placement by making a
improvement is required. An affinity diagram can helpnew placement or returning to a previous one. Back
clarify the broad themes and issues acting on anyand forth moves may occur for some time until the
situation. The affinity process lets you sift through largeteam settles on an arrangement that is acceptable to
volumes of information efficiently and allows truly neweveryone.
patterns or approaches to emerge for consideration.Some cards may be loners that do not seem to fit in
Affinity diagrams are especially useful in the measureany grouping. They should be left that way rather than
and analyze phases of Lean Six Sigma methodology.try to force-fit them into a grouping.
How do you do it?6. Create headers.
1. The first step is to assemble the right team.Look for a card in each grouping that describes the
The team should consist of five or six people whocentral idea that ties the whole group together. In many
have knowledge about the situation to be considered.cases that central idea will not exist yet on a card. If it
They should be relatively familiar with each other anddoes not, the team should decide on the central idea
accustomed to working together and should “speakand create a concise, usually three to five words,
the same language,” but care should be taken notheader card for that grouping. While silence is
to bring together the same old people to work on theimportant for sorting, discussion should be used for
same old problem. Include people with valuable inputselecting or creating headers.
who may not have been included in the past. If theIf one or more groupings are unusually large, look for
team needs specific information beyond the scope ofsub-groupings within the larger groups. Sub-groupings
the members’ knowledge, the team should draw inshould also have headers. Resist the temptation to
resource people as temporary team members.create endless groupings and sub-groupings. Keep the
2. Phrase the issue to be considered.number of headers between five and ten, if at all
The affinity process seems to be most effective if thepossible.
issue is loosely or vaguely stated. The more7. Draw the finished diagram.
explanation or limitation in the issue statement, theYour finished diagram could simply be Post-it™ notes
more likely the thought process will be constrained. Thestuck to flip-chart paper with lines containing and
statement should be neutral to avoid limiting or directingconnecting the groupings or 3x5 cards pinned or taped
responding ideas.to the wall. It is a good idea, however, to make an
For example, “How are we going to fix our qualityactual drawing of the finished diagram and to share it
problems?” might produce a fuller and moreoutside the team for comments and modification. The
valuable collection of responses if rephrased “Whatteam should continue to change the diagram until it
are the issues affecting product quality?”reflects the actual situation.
When you have decided the phrasing of theNow what?
statement, write it on the top of a flipchart or board soIf your time is limited or you don’t know whether
that it is visible to the group.applying a whole cycle of tools will be valuable, try
3. Generate and record ideas.making an affinity diagram and see what happens. In
This step of the process uses the traditional guidelinesgeneral, an affinity diagram will help add clarity and
for brainstorming:understanding whenever:
• No criticism or discussion of ideas1. There appears to be chaos in the facts or ideas
• Generate many ideas in a short timerelating to the situation
• Everyone participates2. Old solutions do not seem to be working and
• Record the ideas exactly as spoken and not asbreakthrough thinking seems in order
interpreted by the recorder.3. Support for any proposed solution is critically
One technique is to have team members silentlyessential to its success.
record their ideas on 3x5 cards or Post-it™ notesCreating an affinity diagram may not be very valuable
for some amount of time. Members can then takeif:
turns offering ideas one-at-a-time for the recorder to1. The solution to the problem is simple
write on a flip-chart or board. As the ideas are2. The situation demands quick, decisive action.
recorded, other team members can use those ideasMaking an affinity diagram will allow you to sift through
to help generate additional ideas and additional cards.large volumes of information and ideas with efficiency,
To be most useful, idea statements should be:however. It will also let truly new ways of looking at a
• Concise, about five to seven wordsproblem or situation emerge for your consideration.