Change Management - 4 Steps to Effectively Manage Change

The most important ingredients to successfullymade as appropriate. Managers and individual
manage change in an organization are: executiveperformers must be part of the solution.
sponsorship, effective communication, and2) Upper management must make the change a
accountability. All of these are direct responsibilities ofpriority and reflect it with their actions. We've all heard
management. Thus, unsuccessful change initiatives areabout the importance of executive sponsorship.
most frequently caused by poor managementExecutives need to consistently put their money,
performance.words, and actions where their mouths are. When
It's relatively easy to blame the stubborn grunt workerschange is on the horizon there must be adequate
on the front lines for digging in their heels and resistingresources (dollars and people) to effect the change.
change. Much attention is placed on effectively dealingToo often attempts to cut corners sabotage the
with their emotional response to change. While that ischange from the start. For instance, tapping a manager
certainly important, it's really the managers that requirewith a full time job to project manage a large initiative
much more of the focus. If they are not on board,in his/her spare time is a recipe for disaster. Buying
there is no chance that the individual performers will be.everyone a copy of Who Moved My Cheese and
Managers have their reasons for resisting change.then slinking away into the executive suite won't do the
After all, they are people too. They are uncomfortabletrick either.
with change. Most are strong willed as well and are3) Communicate, Communicate, Communicate. It is so
very confident that proposed changes will be eithercritical. Open and honest two-way communication
ineffective or simply won't work at all. Furthermore,must occur early and often. Expectations must be
there is frequently not a high degree of trust amongclearly set. Everyone involved must be aware of the
management. Change initiatives have beenchange, why it's being done, who is impacted and how,
unsuccessful so many times in the past, and no onewhat the roles and responsibilities are, etc. The
has been held accountable. As a result, managers justmessage must continually be reinforced throughout the
play along, wait until the winds of change blow over,organization by the multiple levels of management.
and see where the dust settles.Feedback must consistently be sought and acted
It's not so much the overt expression of dissatisfaction,upon. Measurable desired results must be spelled out
rather, a subtle remark or reaction, an inability toat each level of the organization to include
articulate the reasons for the change, or simply ignoringrepercussions for not achieving the results.
a proposed change that can have a huge negative4) Plans must be put in place (with contribution from
impact on team members and quickly torpedo anteam members) to achieve the desired results.
initiative. If managers throughout the organization areProgress must be reported, and those involved must
not engaged, they will not do what is necessary to getbe held accountable for the results.
their direct reports engaged.With the above in place, the majority of managers will
So, what is the solution?be won over, and they in turn will do their part to gain
1) Upper management needs to solicit input on thethe support of the rest of the employees. The result
proposed change from managers and they in turnwill be the successful implementation of change
must do so from the other employees. Those thatinitiative number one. With each subsequent win, trust
disagree with aspects of the approach should not bewill grow, change will come easier, and the many
beaten down for expressing valid concerns. Rather,benefits of innovation will follow.
input should be considered and adjustments should be