Change Management And Listening

Alvin Toeffler said it best in Future Shock (1970) whenEffective leaders need to anticipate their markets and
he noted that we were entering a period ofact with flexibility, versatility, and innovative approaches.
acceleration and diversity: More and more thingsThe Skill of Listening
happening, faster and faster. That has certainlyThus, change management requires one trait of
become the case in this era of high-tech change. today's leaders more than ever before: The ability to
Consider just one example - the delivery and playinglisten. Effective leaders develop employees who can
of music. From phonographs to tape recorders, toserve as their organizations' eyes and ears in every
digital recorders, to CDs, MP3s, to the various "I"respect. Heeding the railroad sign concept of years
applications, change has come more and more rapidly.ago, such employees "Stop, Look, and Listen." They
Today's innovation: Tomorrow's Obsolescencemake, not just take the time to see and hear
The same applies in the delivery and use of businesseverything that is happening around them that might
software and hardware applications: Today'sdirectly, or even remotely, affect their businesses. And
innovation quickly becomes tomorrow's obsolescence.their leaders create formal and informal ways for
In fact, it can be said that the only constant in today'sthem to communicate their "intelligence" immediately.
society is change.  With such change comes anSuch leaders apply the skills of critical, analytical, and
increasing need for leaders to recognize that strategiclogical listening - fully and supportively. They have
planning, too, has changed. While it is true that alllearned that the days of "don't rock the boat" and
organizations need plans and timetables to drive their"don't make waves" are long gone and that rocking
goals and objectives, it is also true that organizationsthe boat keeps the pond from freezing over. They
need leaders who are prepared to alter such plansask. They provide feedback. They invite comments on
and timetables at a moment's notice. The old waystheir feedback. They synthesize. Then they act.
may work, but much of the "science" of business-- end -
management goes out the window when confrontedBy: Stephen C. Rafe
by the realities of change. Responding to market2010, Stephen C. Rafe. All rights Reserved.
situations is no longer enough to ensure success.