Change Management - Don't Confuse the Map With the Territory

The ability to exercise intellectual intelligence and think inchange leader in addressing the territory of change.
terms of abstract concepts and models is extremelyA big theme of "emotional intelligence" and what
useful in change management. This can be thought ofGoleman calls "Primal Leadership" is that the leader's
in terms of the conceptual "map" of change. The abilityemotions are "contagious". Goleman speaks of the
to employ emotional intelligence and empathise andleader's emotions "infecting" the organisation - an
see and feel things from the other guy's perspective isinteresting choice of words - he doesn't say
equally important as it employs direct knowledge of"affecting". I was taken by surprise when I first read
the experience or "territory" of change. A veryabout research by Goleman [and colleagues] into the
necessary aspect of the transition that people makeimpact of the leader's emotional performance on
when they are promoted from an active operationalorganisational performance: 70% of the emotional
role to a management role is a degree of detachment.climate and 20-30% of organisational performance -
Unfortunately too many executives become sothese are big numbers!
detached from the day-to-day territory of everyday- What's your personal territory and experience of all
work at the frontline that they lose the ability tothis?
empathise.- How do you feel you measure up to these
William Bridges suggests that this detachment fromstandards of behaviour?
the territory [so often defended as important to remain- What emotional climate do you create?
'strategic'] actually causes these executives to lose- Do you see any connection between your emotional
touch with the realities of the territory to the extentstates and the performance of your organisation?
that they just assume that people can and will- Who in your team of direct reports would most
acquiesce to the organisational changes that theybenefit [performance -wise] by a change in the
seek to impose on them. However, Kotter, Bridges andemotional dimension of your behaviour?
other thought leaders have shown that this failure toJohn Kotter also makes the point that a good way of
address the territory is an important cause of failure inaddressing the territory of change is by telling visual
organisational change initiatives. Furthermore, theystories with high emotional impact. He uses the
suggest that the greater the human impact of theillustration of Martin Luther King who did not address
proposed organisational change the greater the needthe crowd in front of the Lincoln Memorial with the
for attention to the territorial frontline impact.words: 'I have a great strategy' and then proceed to
It is my experience that whilst many executives haveillustrate it with 5 good reasons why it was a great
the objectivity and emotional detachment to functionstrategy. As we all know, he uttered those famous
strategically, they all too frequently lack thewords: "I have a dream," and then he illustrated and
"counter-balancing" emotional intelligence to understandexplained to the people what his dream was - and he
the human impact of their strategic decisions. It is alsodid this in a way that was full of high emotional impact.
my experience that many organisational leaders come- Have you got so far up the "greasy pole" that you
from financial or technical backgrounds and just do notare in danger of becoming out of touch with the
have the required people skills, insight or experience toimpact of how you are on your people?
lead their people through the emotional and- Do you communicate with high emotional impact?
psychological impacts of their proposed organisational- Does your communication pass the "Martin Luther
changes.King Test"?
What they do not realise is that lack of attention to,- How does this constant focus on the need for
and connection with, the territory impedes oremotional connection and emotional impact on your
jeopardises the realisation of the organisational benefitspeople make you feel?
that they have envisaged in their strategic map. In my- Are you in touch with the territory of the change
view, the concepts of "emotional intelligence" sets theinitiative you are mapping?
bar very high in terms of what is expected of a