| What a big subject communication is. I'm even having | | | | When I log into my online bank, I'm greeted by the |
| to divide it up for my blog because it's so big. | | | | message "Wealth warning, poor service many cause |
| The reason I'm writing about it at all is because of it's | | | | anger and resentment". How true that is! |
| huge importance in every area of our life, and if you're | | | | THe worst service for me when I go into a shop is |
| running a business, it's essential that your | | | | when the assistant serves me while continuing a |
| communication skills are excellent. | | | | conversation with his/her colleague, as if I didn't exist. I |
| When you're offering the same widget or service as | | | | always want to ask if they weren't advised in training |
| hundreds of others, what is it that can make people | | | | that customers really hate that! |
| buy from you? Is it that your prices are cheaper? If | | | | So, if all you've got is the way you communicate, |
| you're buying off the net, this might be the case, but if | | | | make this the thing you excel in. |
| someone prefers to get something from a shop it may | | | | Here are some tips that work for me. |
| not be. | | | | 1. Find some common ground - people like people like |
| What about a money back guarantee? This is very | | | | them. |
| attractive to a client buying something like coaching | | | | 2. Really listen to your customer/client - that can feel |
| and it's something I'm using more and more. | | | | like a novel experience for some people. |
| OK, so we have cheap prices and money back | | | | 3. Get some feedback - ask your clients what they |
| guarantee. What else can we offer that's different | | | | like about what you do, and if there's anything else you |
| from our competitors? Quality of goods would be | | | | could do to improve your service. |
| attractive certainly, but what if your business is a | | | | 4. Use the feedback as a learning experience. If you've |
| service? Then, the quality becomes how you treat the | | | | been told you're doing something wrong, it's a great |
| customer or client. | | | | opportunity to make some improvements. |
| I was listening to the radio on Saturday and a lady | | | | 5. See if you can find a measure to show how |
| was talking about why she loved the retail store John | | | | successful your communication is in your business. |
| Lewis. "Because people are always nice to me here", | | | | Good luck! |
| she said. | | | | |