Competitive Advantage (CA) = BPI X BPMS

Organizations are all looking to improve theirmay require a less than optimum technical solution, but
competitive advantage by following one of the 3it will better support the strategic objectives.
Porter strategies:o Low cost provider; o Differentiation;The BPMS support the business user throughout the
and o Focus.process lifecycle and is a critical success factor for an
Business Processes are the primary vehicle for theeffective BPI2. It empowers a business user to
implementation of anyone of these strategies and thatcompose strategically aligned processes, optimize,
is the main reason why business processdeploy, analyze and monitor them and provides the
improvement projects are on the top of the list offlexibility and agility to change them quickly to respond
many organizations. Gartner and numerous otherto changing business requirements.
research organizations have listed business processMany organizations are still low on BPM maturity and
improvement on the top of the list for both CEO anduse the BPMS technology primarily for workflow and
CIOs. The cost of labor in developed countries such asintegration purposes. These organizations will increase
the USA, UK and Europe also require continuousthe benefits of using the BPMS ten or hundred fold as
review and optimization of business processes tothey move up the BPM curve towards BPI and
reduce the labor cost to a level where it can competeincrease their competitive advantage. It is clear that
with emerging countries like India and China whereorganizations can code workflows in a multitude of
labor is cheap.developer tools that include a BPMS but the
Business Process Improvement Initiatives (BPI2) differsrequirements of the Real Time Enterprise need a
from automation and workflow projects in objectiveBPMS to deliver on the competitive advantage of
and scope. The scope of BPI2 is to managementagility in strategy and operational execution.
process improvement across the enterprise and itsBusiness Process Management is not only limited to
objective is to support the strategic objectives of thelarge organizations with formal business process
organization. These strategic objectives typicallyimprovement (BPI) initiatives, but it is just as relevant (if
revolve around both growth and cost reduction plansnot more so) in mid market businesses that operate in
to support the 3 strategic approached that Porterthe same competitive landscape as those large
described.enterprises. They may not have the same resources
Automation and workflow focus on automatingavailable but they still have the same types of
repetitive tasks in specific business areas and thebusiness applications in place to support the same
objectives are generally operational by their nature.processes as those larger organizations. There CRM
They are in many instances the result of a pain pointand ERP solutions may not scale to 50 000 or 100 000
or an operational issue that can be easily automatedusers but the core functionality remains the same.
with a hard-coded workflow. Some of theseThere value chain looks very similar, if not identical, to
workflows may even have rigid integration into a backthat of the larger organizations. Their order to cash,
office system to reduce time, errors and increaseprocure to pay, and quality management processes
productivity of the process. (Technologies such as WFhave the same inefficiencies as that of larger
may be ideally suited to develop these workflows.) Itorganizations. Their business applications are also
has a transactional perspective and is aimed at solvingdisconnected and rely on people to understand and
an operational problem by letting a programmer write adrive their processes. Their workflows are also rigid
custom application.hard-wired integration solutions and their business
Workflows are useful if it can be utilized as part of ausers require the same ability to adjust processes and
bigger business process management solution tobusiness rules as the competitive environment
support BPI2. The objective of BPI2 is to support thechanges.
strategic objectives of the organizations as notedThey have limited IT resources and IT is in many
earlier and it is part of a continuous improvementcases outsourced. Business users in the mid market
process throughout the lifecycle of the business. Thehave an even bigger need to be in charge of their
processes that support the business strategies needown destiny. Their initiatives may not be strategically
to change as the business move through its lifecycle.defined as BPI but are typically more tactically oriented.
This requires an agile approach as business strategiesTake the following business scenario:
may change quickly in response to market events andA sales representative manages his/her prospects in
requirements. Changes to business processes arethe CRM solution of the organization. They only
identified by business users and they are best suited tomaintain the bare minimum information that is required
define the requirements for the changes to theby the system. At some point in time the prospect
processes. Business Process Management Suites,may want to be become a customer and a new
such as FlowCentric Processware, is designed toaccount needs to be created in the financial application.
support business users in the discovery of theirE-mails typically start flying around and the financial
business process requirements and allowing them toperson ends up trying to get the information required
compose and deploy new processes without codingto create the account. There are no controls to ensure
and programmer involvement. This is also the promisethat the credit status of the prospect is verified and
of BPM2.0.that all supporting documentation accompanies the
It doesn't mean to say that programmers andrequest.
developers will disappear, but their roles will change inThe process can be managed from start to end with
the agile process driven world of the Real Timea Business Process Management Suite (BPMS) such
Enterprise (RTE). BPM requires a set of new skills bothas FlowCentric to connect the CRM to an approval
in business and IT. This article will address these newprocess through to create the new account in the
roles later.ERP using drag and drop iDapters (Integration
Business Process Management or BPM differs fromAdapters). The process can be initiated from Microsoft
workflow not just from a technology point of view butOutlook and all the supporting documentation is
also from a strategic perspective. The sameavailable with the process audit trail.
technology tools can be used to solve a workflow orThis scenario is typical of the operational process
a BPM issue. BPM is a management approach that isrequirements that mid-market organizations face.
aimed at managing business processes. TheManaging 100 sales representatives may not have the
management action is a continuous effort to definesame operational savings as managing the 12 000
process outcomes (KPIs), deploy, monitor, analyze andfound in some large enterprises, but the improved
adjust the process in a proactive manner. BPM utilizescustomer relationship management and quicker
a broad range of support technologies to accomplishaccount approval process will have significant impact
this and a BPMS like FlowCentric Processware put allon the sales bottom line.
these technologies together in s single suite to supportThe process in the example above can be deployed in
the proactive management approach to improvea matter of days and fine tuned to the exact
processes or competitive advantage.requirements of the business in weeks. The process
Enterprises that embark on a formal BPI2 goes aboutcan be expanded to include other scenarios and grow
it in a structured and methodical way that is based onas the business grows.
a sound BPM methodology. Developing a point solutionThe objective is not to create workflows for
workflow doesn't require that same approach and arerequirements that the ERP or CRM can't cater for but
in many instances a simple specification of anto manage the business processes at a tactical level
operational flow diagram and it is left to thewith performance feedback information, dashboards
developer's interpretation of the process to determineand the flexibility to change as the competitive
what the outcome will be. A BPM methodology islandscape changes. Extending business applications
based on aligning the strategic outcomes of the valuewith FlowCentric in mid market organizations allow
chains in an organization with the operationalthem to compete with large business in the age of
processes that support them. A compliance strategyReal Time Enterprises.