Failure Reasons In Change Management And How To Avoid Them!

Failure reasons in change management are many and- A Programme is all about delivering the overall
varied. But several things are very clear:business benefits in line with the strategic vision and
Any organisational initiative that creates change - orover a longer period of time than a project.
has a significant change element to it - has a 70%- Whereas a Project has a definite start and finish
chance of not achieving what was originally envisaged.point, with the aim of the delivery of an output that
There are 3 main reasons for failure:may be a product, service or specific outcome.
1. The gap between the strategic vision and a- Programme management focuses on the
successful programme implementation and the lack ofmanagement of all key stakeholder relationships and
a practical change management model and tools tothe delivery of defined business benefits and in addition
bridge that gap.to managing the project portfolio will also include the
2. The "hidden and built in resistance to change" ofmanagement of any other activities that are
organisational cultures, and the lack of processes andnecessary to ensure a complete delivery.
change management methodologies to address this.- Whereas Project management has narrower terms
3. Failure to take full account of the impact of theof reference with clear, specific and (relative to the
changes on those people who are most affected byoverall Programme) limited scope of its deliverables.
them i.e. the absence of good strategies for managingAnd yet despite the fact that programme
change.management as a discipline has been around for over
It may occur at project level [at the execution "getting10 years - the failures still keep mounting.
it all together" level] so that the initiative doesn't get offMen always dislike enterprises where the snags are
the ground - or doesn't get completed.evident..." [Machiavelli "The Prince"]
This is where most people focus - on the "getting itThe whole of my approach to change management
done" bit.and dealing with the "snags" such as fear of change
But the bigger and more critical issue here is that evenand resistance to change is based on this model of a
when the projects - the new capabilities - areprogramme approach.
completed on time and in budget, a failure can stillMy preference for this is that it forces senior
occur at programme level - and from a statisticalmanagement (and their advisors) to take a holistic and
perspective it probably will!structured look at the wider factors that need to be
A programme level [more accurately a "noaddressed - and that are often "mission critical".
programme" level!] failure occurs when the envisaged80% of companies [or rather 80% of directors] -
benefits [the whole raison d'etre] of the initiative are nothaven't got a clue about programme management
achieved.In my experience the size of a company is no indicator
The root cause of failureas to whether or not it employs a programme
The root cause of this failure is lack of clarity and lackmanagement approach. I have sat across the table in
of communication - and even more fundamentally - themeetings with directors of UK based £1bn+ turnover
lack of a language and contextual framework tocorporates - household names in some cases - who
articulate and manage the necessary processes ofdidn't have a clue about programme management.
change.I would go further and say that the vast majority of
This is what a Programme Management basedcompanies know little to nothing about programme
approach to change is all about and why it somanagement.
important.A useful indicator is the number of online searches on
As with most specialist areas of knowledge, there isGoogle Adwords for project management and
within this discipline a universal or generic set of "truths"programme (or program) management
that transcend the boundaries of the formalisedFor the month of March 2009 there were 450,000
models and tools of programme management, appliessearches for project management and 39,200
to all organisations experiencing step change, and cansearches for programme (or program) management.
be expressed in simpler language.One reason why programme management has not
Just as an aside, I feel that whilst it is absolutelyyet permeated the business "mainstream" is because -
necessary for there to be experts and centres ofin my opinion - it appears to be complex and to
technical excellence - the very processes by whichaddress dimensions that don't resonate or connect
they function separates them and the knowledge fromwith mid range corporates and larger SMEs.
the far wider audience who could benefit most fromThis is partly because corporates are more complex -
that knowledge.but also because the talented and experienced
Time for some definitions:professionals who compile these things think that way!
Programme ManagementHowever, it is my belief and experience that the broad
- Is the holistic perspective - takes in the bigger picture.principles of programme management can be set out
- Is the coordinated management of a Portfolio ofin a simple model and using simple language that can
Projects that change organisations to achieve benefitsbe applied in any organisation of any size.
that are of strategic importance.For more on this - see here: Failure reasons in change
- Is the understanding and management of Benefits,management - and how to avoid them
Risks and Issues and the provision of an OrganisationEquip yourself to avoid the 70% failure rate of all
Structure and Process Definition.change initiatives with the "Practitioners' Masterclass -
- Does not replace Project Management - it is aLeading your people through change, putting it all
supplementary frameworktogether and managing the whole messy business.
Differences Between Programmes and Projects