| This is an attempt to study the meaning, the need and | | | | sent to an appropriate audience. As you are targeting |
| method of survey in consumer industry, especially | | | | the respondent, the onus is on you to find out whether |
| web-based online survey. . Some advantages and | | | | there is a likelihood of him or her finding your survey |
| drawbacks are also listed. | | | | relevant and worthy of completion. Will completing the |
| Most businesses are faced with a fairly | | | | survey be a valuable use of their time? Will they be |
| straightforward question today - How do I measure | | | | able to voice their views on a subject that is in their |
| success? Obviously looking at the balance sheet | | | | interests, such as a service improvement, or if not, is |
| every month can give you some insights into how you | | | | there a chance to win a worthwhile prize? Is now an |
| are doing. However most of us know that this is too | | | | appropriate time to be asking them to complete your |
| late in the game to be pro-active in terms of how you | | | | survey? |
| react to your customers needs. | | | | There are a number of real benefits to Internet |
| We also understand that customer satisfaction and | | | | surveys, which make them attractive to both the |
| loyalty is intrinsically coupled to the well-being and long | | | | respondent and the person conducting the survey. |
| term growth of the company. In other words, the | | | | Internet surveys are fun to complete because |
| success of your company depends on how satisfied | | | | responses can be interactive. |
| and loyal your customers are. We are also aware of | | | | Web based Online surveys are completed in real time |
| the fact that acquiring new customers is about ten | | | | without personal contact, sooner than other surveys. It |
| times more expensive than servicing existing | | | | can also use audio-visual and image highlights features |
| customers. Very simply put, loyal customers decrease | | | | which boost the response rate. Data is intact; it is |
| acquisition costs and increase profitability. | | | | tamper proof. It involves minimum staff and travel. |
| Survey is a market research tool. It gathers opinion | | | | Being efficient and cost effective there is s scope for |
| from consumers on the given aspects of a product | | | | enlargement of the sample size without extra |
| under survey and defines the verdict. The trade needs | | | | expenditure. Moreover online data facilitates application |
| this tool for picking up vital leads to plan new venture, | | | | of latest software for analysis and formulation of |
| business expansion, product betterment, merger, | | | | result. Overall credibility of the survey result is thus |
| diversification etc. | | | | guaranteed. |
| Internet surveys lend themselves to certain types of | | | | Recognition of consumers' right, improvement in |
| survey because respondents know how to use e-mail | | | | consumers' awareness, product betterment and likely |
| or the web, have the technology to reply, give their | | | | gifts, rewards and prizes are some gains. |
| permission to participate and have an interest in | | | | All in all, if done properly online surveys can prove of a |
| completing the survey. | | | | great help in developing right business marketing |
| Equally an Internet survey - like all surveys - should be | | | | strategies. |