| Frederick Herzberg's Hygiene Theory [also known as | | | | accurately. |
| Two Factor Theory] concludes that certain factors - | | | | It is my view that the framing or positioning of a |
| "motivators" - in the workplace result in job satisfaction; | | | | situation by the change leader is extremely important - |
| factors such as challenging work, recognition, and | | | | especially in knowing how to focus and present a |
| responsibility. However there are other factors that if | | | | communication about a difficult situation with lots of |
| absent, lead to dissatisfaction and de-motivation; | | | | dissatisfiers in such a way that it does address |
| factors such as status, work environment, location, job | | | | motivation factors needs at the earliest opportunity. |
| security, salary and benefits. These things do not | | | | I say this because in my view, people will be more |
| motivate and are called "Hygiene" factors because, like | | | | likely to tolerate difficult circumstances if they are led |
| hygiene, their presence will not make you healthier, but | | | | well and in such a way that their aspirational and higher |
| absence can cause health deterioration. | | | | motivational needs are addressed. |
| Practical application of Herzberg Motivation Theory to | | | | (3) Judgement call and reframing |
| change management | | | | In my view, a key change leadership skill is knowing |
| (1) The planning of a change initiative | | | | how to make the "judgement call" on how and when |
| At the planning stage of a change initiative, Hygiene | | | | to communicate to people news that in terms of |
| theory will influence the stakeholder mapping and | | | | Herzburg motivation theory is going to dissatisfy them |
| analysis process and it will help to shape the the | | | | and demotivate them. |
| communication strategy. It focuses change leaders on | | | | And - here's the key to this I feel - having the capacity |
| the impacts of these 2 dimensions of human needs - | | | | to "reframe" the situation fairly quickly in such a way |
| motivators and dissatisfiers. | | | | that people's motivation needs [or at least some of |
| (2) The communication skills of leadership | | | | them] are addressed. |
| There will be difficult business circumstances and | | | | See here for the full change management implications |
| especially where job losses are involved and where | | | | of the: " Herzberg Hygiene Theory " |
| significant change to business practises are involved - | | | | Equip yourself to avoid the 70% failure rate of all |
| that neither sets of needs are going to met particularly | | | | change initiatives with the "Practitioners' Masterclass - |
| well, or even at all. | | | | Leading your people through change, putting it all |
| People are flexible and will adjust and accept this - at | | | | together and managing the whole messy business. |
| least for a while - is if it is communicated honestly and | | | | |