How To Manage Change - The Does And Don'ts Of Turbulence

How to manage change - and at the speed ofThe "Do's" of ongoing turbulence
change? How to deal with the turbulence? This is- Be honest - more not less turmoil lies ahead
challenging and of all the current strategies for- Be concerned with whether people can successfully
managing change it's a perspective that is increasinglyassimilate additional changes when new initiatives are
relevant in the current climate.being considered
Business guru Daryl Conner offers a fresh view on- Pay more attention to how you learn than to what
change management and says that given that peopleyou learn
will resist change - and that resistance will be- Remember that it is everyone's job is to succeed in
articulated as "why?" - and he suggests [in his bookunfamiliar environments
"Managing at the Speed of Change"] that senior- Increase your tolerance for ambiguity during periods
management prepare very thorough answers to theof uncertainty
following questions:- View some of today's disturbance as the potential
- What's so very wrong with the way that we'vefor tomorrow's new possibilities
been doing things up to now?- Translate "either/or" choices into "both/and" thinking
- Why were we doing them wrong before?- Take some of the mystery and mystique out of
- What will happen to me?change by learning to understand its patterns and
- When will happen to me?dynamics
- What if anything can I do about it- Experiment with all and everything that you can, but
- What then is expected of me?remember to maintain your core values so you have
- What does this mean for me in my day-to-day job?an internal reference point for making key decisions
- What will you the management or leadership doThe "Don'ts" of ongoing turbulence
about it?- Don't wait for things to slow down
- If [or more likely when] I encounter problems, what do- Don't ever think your organisation is one step from
I do, to whom do I turn?tranquility
- Stop feeling sorry for yourself that life has become
We need to stop assuming we are one project awayso challenging
from things settling down- Stop feeling like a victim when you don't get what
The Daryl Conner model starts with the premise thatyou want
"Uninformed Optimism" is always followed by- Don't think that your people are entitled to always
"Informed Pessimism" and humans will choose thefeel comfortable during change, or that you or your
comfort of familiarity over the anxiety that comes withorganisation has failed if this doesn't happen
the unknown.- Stop being drawn to the excitement of initiating
He suggests that as we now live in an era ofchange bit bored or distracted with what it takes to
perpetual change and disturbance, we need to expectsustain it
more change: "we need to stop assuming we are one- Don't think that any one person or single group can
project away from things settling down."resolve the really important issues in isolation
He says that we focus an inordinate amount of time- Stop relying on your own knowledge, assumptions,
and energy into trying to make people feeland perceptions as the only valid basis of determining
comfortable during a major change - where as thewhat to do next
reality is they won't - dramatic change isIn my opinion, this is a deeply pragmatic view that is
uncomfortable.well attuned to the current climate and one that
The leader's role in change is not to make people feelresonates deeply with and is totally consistent with the
happy about the change: it's helping them succeedholistic and wide view perspective of a programme
despite their discomfort. It is not necessary for peoplebased approach to change management.
to like what has happened to them - it is necessaryFor more on this: " Tell Your People Why the Need
that they make the adjustments that will help themFor Change "
succeed in the new environment.Equip yourself to avoid the 70% failure rate of all
In his book "Leading at the Edge of Chaos" [Wiley,change initiatives with the "Practitioners' Masterclass -
1998] Conner suggests some practical dos and don'tsLeading your people through change, putting it all
for leading through turbulence. Here are a fewtogether and managing the whole messy business.
examples: