| What is a Service Delivery Model? And how to use it. | | | | outcome for your client. |
| For any business delivering a service or a complex or | | | | This visual representation is your Service Delivery |
| customised product, potential clients often have two | | | | Model. |
| major concerns: | | | | Your model could be in the form of a: |
| | | | - Flow chart |
| 1. How will you do what you do? (In other words, how | | | | - Mind map |
| will you deliver your service?) | | | | - Detailed process chart |
| 2. Will your process work for me? (In other words, | | | | - Cartoon-style diagram Simple time line |
| how can I be confident what you do will give me the | | | | The key to the success of using your Service Delivery |
| result I want?) | | | | Model is to make it easy to understand for your |
| To get your prospect to become a paying client you | | | | prospect, not too much detail and to have a standard |
| must satisfactorily answer those questions. You must | | | | way of explaining it each time you tell prospects about |
| minimise or remove those concerns. | | | | it. |
| The best way to do that is to explain your Service | | | | (Note: Having a standard way of explaining it is very |
| Delivery Model. | | | | important.) |
| During your explanation of your Service Delivery Model | | | | Why does using a Service Delivery Model work? |
| you can discuss details of how you deliver your | | | | Firstly: |
| service, or the steps you go through when doing work | | | | It shows your prospect you are an expert, because |
| for your client. | | | | you can detail and clearly explain what is required to |
| Also, during that discussion you can drop in specific | | | | deliver a successful outcome. |
| client success stories that get your message across | | | | Secondly: |
| and help your prospect see how they will benefit from | | | | The conversation you structure around the explanation |
| working with you. | | | | of your Service Delivery Model gives you the |
| Keep in mind that 75% of verbal communication is | | | | opportunity to provide more details about your service, |
| quickly forgotten or misunderstood. | | | | and enables your prospect to get to know you and |
| If you want to get a meaningful, and lasting, message | | | | trust you. |
| across to your prospect you must do more than just | | | | Thirdly: |
| talk about what you do. | | | | By structuring your explanation properly you will also |
| To maximise the impact of your message, and highlight | | | | identify and remove any concerns the prospect may |
| key areas, use a visual representation of how you | | | | have about using your services. |
| deliver your service or how you create a customised | | | | |