Key Performance Indicators For Change Management - Do They Exist?

Recently, an increasing number of visitors to my- Set business goals with hard and soft targets.
website have been searching for KPIs relating to- Measure the results.
organization change management. This has promptedIf all these sensible steps are in place, the means of
me to reflect on the idea and offer my thoughts. Ievaluating the strategic impact of the change are in
believe they are asking the wrong question.place before the decision is taken.
As a long time HR professional, in addition to myA good principle for major organizational change
business strategy interests I have been involved inprograms is that line managers should drive the
many organizational change projects. Whether theprocess, with HR taking a guiding role, and providing
project has been described as "organization change",specific services outside the scope of normal line
"restructuring", "reorganization", or "retraining", there hasmanagement activity. If this is how it works in practice
been an underlying theme; it has always been driventhe KPIs are the measures of how well the new
by a change in strategy.strategy is working.
Either the business needs to do something different, orHow does a KPI based business model assist with this
it needs to do the same thing in a different way.process?
I suggest that HR professionals need to think aboutRegular readers will know that a KPI model is a
organisation change from a strategic perspective.business model that mirrors the operational structure of
Classic "soft" performance indicators from the HR toolthe organization. When we change strategy, we make
kit such as employee satisfaction. employeechanges to this operational structure; we change who
engagement, change in deployment or even employeedoes what to achieve a different result.
cost savings fail to measure the success or failure ofWe need to build a new model, a model of what the
the strategic change or even progress towards it.business needs to look like and what it needs to do.
I know this to be true because I have just reviewedThis is the way the best strategy consultants work,
over 100 entries in the Human Resources KPI class at Ibecause their clients demand this level of detail before
found fewer than 5 entries that could track thethey are convinced that the strategy will work. They
strategic impact of a significant organization changethen use the model to set the targets that must be
program. Check this for yourself if you wish. Thisachieved to show that the strategy has worked.
seems surprising because we know that theseBuilding the KPI model not only makes the KPIs, the
programs are very expensive and usually take the"must do" parts of the new process, crystal clear; it
business some time to recover the costs.also enables the effect of alternative combinations to
Rethinking KPIs for change management.be tested, on paper or in an interactive model.
I am going to wear my strategy consultant's hat toWe measure the effect of our change using a new
write this section.set of KPI relationships that show how the new
When we develop a new strategy, good practicestrategy will work. The KPIs flow out of the strategy
says that we:development process. They are the measures that tell
- Gather evidence to prove that the change is needed.us how well the new process or structure is working.
- Work out what needs to be changed to make itThey are operational measures. If they are not clear to
work.everyone involved in the change process, then the
- Estimate the costs.business is taking a giant leap in the dark.
- Estimate the benefits in business and financial terms.You would not do that in your business, would you?
- Work out a sequence and timeline.