Lessons in Change Management

Developing an organization that is capable of learningAs a reader considers adapting a learning organization
translates into an organization capable of changing andphilosophy, consider important characteristics such as
understanding changing strategy. In today's globalsystematic problem solving and objectively versus
economy, anything short of adaptability will likelysubjectively founded solutions, experimentation of new
equate to failure. Garvin (1993) states, "A learningtechnology, use past experience to guide you, and use
organization is an organization skilled at creating,the lessons learned by others versus complete
acquiring, and transferring knowledge, and at modifyingself-reflection. A learning organization translates into an
it behavior to reflect new knowledge" (p. 80). Oneorganization that is ever evolving and able to anticipate
should not get lost in the concept of learning thoughand respond to changes quickly. While individual
because the critical element is the adaptability of thelearning is important, a learning organization must be
organization.able to stretch learning throughout the organization and
The learning organization is something that is built onnot just focus on the individual. The ability to achieve
communication. Communication must excel bothlearning throughout the organization and thus affecting
horizontally and vertically. Managers must have theadaptability will directly influence the organizations ability
ability to communicate a clear vision and mission fromto meet the changing demands within the market
the top down, but also between team members andplace. To be a learning organization though, it is not
cross functional teams. Gone are the days that aenough for leaders to communicate a vision that says
leader can attempt to solve problems or acquire thethey are learning organization and strive for
necessary knowledge or tools to adapt to theadaptability; the organization must weave this
changing environment. Isaacs (1993) states, "Given thephilosophy into the proverbial fabric of the organization.
nature of global and institutional problems, thinking aloneThis means the organization must be a vision shared
at whatever level of leadership is no longer adequate.by leadership, accepted by followers, and engrained
The problems are too complex, the interdependenciesinto the culture and processes of the organization.
too intricate, and the consequences of isolation andLearning organizations are generally more likely to be
fragmentation too devastating." (p. 24).flexible, take chances and experiment. By doing so, the
Several vital areas must be covered in an effort toorganization is more apt to develop new knowledge
realize what makes an organization a learningand less likely to become complacent in their current
organization and what it takes to translate this into asituation. This approach also has an effect on a
success. When an organization gains a foundationalcompany's core competencies.
understanding they will be in a better position to makeConsider this when considering a learning organization,
decisions on the future strategy of the organization.change management, and strategy, you must meet
With this understanding, an organization must alsothe customer needs and understand the importance of
develop an appreciation for the changing nature ofutilizing the organizations human assets to meet this
strategy. Strategy is not a straight road that if takendemand. As firms move to globalization, technology will
will get you to your destination. In fact, one might saycertainly be in tow and eventually a driving force as
that strategy is more like a busy interstate highwaythe organization strives to move forward and become
filled with road construction and exits. As the marketan industry force. When doing so, change and
of a company evolves, change in strategy isadaptability are critical. Change and adaptability are
necessary or financial strains and overall organizationalmuch easier to accomplish when the human assets of
difficulty will loom on the horizon. Some tips forthe organization are open and accept change.
managing change and strategy include organizationalAccomplishing acceptance to change may be done
readiness for changing market conditions, advancingthrough transactional leadership, but encouraging
technology, moves of competitors, the ever shiftingopenness requires a transformational leader that "rallies
buyer needs and preferences, and the emergence ofthe troops" through a long-term vision. It is not enough
new market opportunities.to offer rewards in exchange for compliance because
Organization decision-making is far too complex andthey are merely a short-term buy-in by followers.
requires intelligence beyond the individual. LearningTransformational leadership is the root of true change
organizations will tap into the collective intelligence ofand from this writer's experience, true transformational
teams or groups of people, utilizing the strengths ofleaders develop and share a common vision of
many individuals to ensure they are addressingsuccess, one that includes followers so that they too
problems successfully and finding creative solutions.may feel as though they are a part of something
Learning organizations must foster collective thinkinggreater than the individual.
and learning, but often these efforts have the reverseReference:
effects. While learning is the goal, the pitfall isGarvin, D. (1993, July). Building a Learning Organization.
supporting learning processes that maintain the statusHarvard Business Review,
quo. Learning organizations cannot find success71(4), 78-91. Retrieved June 1, 2009, from Business
without adaptability. Organizations that fall into theSource Premierdatabase.
collective thinking pitfalls fall victim to groupthink and theIsaacs, W. (1993, Autumn). Taking Flight: Dialogue,
philosophy that "it has always been done that way."Collective Thinking, and
Not challenging the status quo means the organizationOrganizational Learning. Organizational Dynamics, 22(2),
will remain stagnant. One of the keys to breaking this24-39. Retrieved
cycle is introducing a vision and a set of ideals so thatJune 1, 2009, from Business Source Premier database.
the learning process has direction.