Managing Change: Principles for Success

The rate of organizational change has not slowed inA senior executive is nominated as Program Sponsor.
recent years, and may even be increasing. In spite of2. Planning
the importance and permanence of change, mostPlanning is conducted methodically before program
change initiatives fail to deliver the expectedimplementation and committed to writing. Plans are
organizational benefits. It is little wonder then that theagreed with major stakeholders and objectives,
fear of managing change and its impacts is a leadingresources, roles and risks are clarified.
cause of anxiety in managers.How this principle can be applied:
To lend assistance, there are now available manyA Business Case is written and approved prior to
guides to help change agents drive and manageimplementation.
change. These serve a very valuable purpose.3. Measurement
Nonetheless, guidebooks can only assist so far. EveryProgram objectives are stated in measurable terms
organization is different; different structures andand program progress is monitored and communicated
processes, different environment and different culture,to major stakeholders.
just to begin with. No guide, no matter howHow this principle can be applied:
comprehensive, is able to offer prescriptions to suitProgram milestones are defined.
every company's particular circumstances and4. Engagement
objectives.Stakeholders are engaged in genuine two-way
Add to this the fact that bringing about change indialogue in an atmosphere of openness, mutual
today's organizations is fundamentally about changingrespect and trust.
people's behavior in certain desired ways. ImplementingHow this principle can be applied:
the new accounting system hardware and softwareEmployee representatives sit on the program steering
and distributing the new procedures is only the start.committee.
Managers, supervisors and operators need to be5. Support structures
engaged enough to use the new system effectively.Program implementers and change recipients are
Much of the change process is about developing andgiven the resources and supporting systems they
nurturing relationships. An approach that displaysrequire during and after change implementation.
integrity and engenders openness and trust with allHow this principle can be applied:
employees is a necessary ingredient of success. ThisNew procedures are documented.
goes to the heart of what change agents, sponsorsThe social, legislative and business environment is
and implementers are as opposed to what rulebookchanging constantly. This permanent state of flux is
they follow.placing increasing demands on our managers to
A principled approach to initiating and managing changeproactively drive change and on our employees to be
will fill in the gaps left by the guidebooks and bring toever adaptable. Rulebooks and guides can only go so
life the human dimension of change. There are fivefar in providing assistance. The recognition and
principles that generally underlie successful changeadoption of certain change principles will fill in the gaps
programs. These principles are supported by a wealthand provide the necessary human dimension to any
of research and experience and are summarizedchange initiative.
below. Adopting these principles in both spirit andSuch principles will need to center on the importance
practice will enhance significantly your program'sof executive sponsorship, methodical planning, goal
chance of realizing its proposed benefits. Let us look atsetting and progress reporting. In addition, the human
each of these principles in turn.dimension of change will need to be embodied in such
1. Sponsorshipprinciples as the value of engaging the various
The change program has the visible support of keystakeholders and providing initial and ongoing support to
decision-makers throughout the organization andthe change implementers and recipients.
resources are committed to the program.2006 © Business Performance Pty Ltd. All rights
How this principle can be applied:reserved.