Managing Expectations - Lowering the Customer's Expectation Levels

Thumb rule for any service delivery function is to raisecannot be offered. These could be any reasons and in
the bar of their offerings every single time day in daysome cases the service providing team might not be
out. People involved in a service delivery function arehaving any bearing or control over such situations.
expected to repeat the same every single timeSmart people are able to serve people better.
number of times in a day when they communicate orCommunicating effectively with the end users is
interact with different sets of people. There should beessential when one is in the process of lowering the
no compromise with this because if once end userscustomer's expectation levels. Early and correct
form a negative perception of your service offering;communication strategy used with the customer's will
there is no way in the world that you would be able tohelp them reconcile to the fact that during their current
change their minds.transaction with the service provider they will not be
Experts in the customer service industry would alwaysable to savor the usual high standards as they are
implore their team members to come up with aused to. If there is a flaw in the communication
delivery function which is absolutely flawless and therestrategy used for lowering customer's expectation
is no compromise in any which way; so as to ensurelevels; things could snow ball into a major catastrophe
that the customers feel that they have the bestfor the business which might end up loosing a large
service provider serving them.chunk of their value able customers.
Keeping the principal of keeping the customersAnother given when lowering the customer's
satisfied and loyal to your service delivery; it may notexpectation levels is that you have to surpass or still
be incorrect to say that at times in view of the macroexceed their expectations so that they are able to
picture and things at stake it is not a bad idea of lowerpass this as a one off incident and continue to remain
the customer's expectation levels. As tricky and stupidloyal with you. There is this fine balance which one has
it may sound here; but this idea becomes a handy toolto maintain; the balance of lowering the customer's
especially in a situation wherein there are genuineexpectation levels and then surpassing them to ensure
reasons because of which the normal high standardsa delightful customer going back.