Outsourcing in Crisis - When Clients See Green and Feel Red

A crisis, as defined by dictionary.com, may be a
condition of instability or danger leading to a decisive1. Align Performance Metrics with Operational
change, and a dramatic emotional or circumstantialRequirements - For example, define measurement
upheaval in a person's life. Any service deliverywindows for the performance metric that are the
provider that has announced their perfectsame as the client's operational hours for critical
performance scores to a dissatisfied client knows justbusiness functions. If a provider's scorecard shows
how that crisis feels. The client may even beapplication availability has surpassed metric targets, but
provoked to pursue contract termination if this dubiouslast month's general ledger closing schedule was 24
high performance reporting continues.hours late due to an application outage, then the
The phenomenon has been labeled "Seeing Green andmetrics are not aligned with the operational need.
Feeling Red." All too often this happens when reporting2. Avoid Diluting the Performance Measurement
mechanisms do not align with service realities-or whenCalculation - Similar to the point above, if a server
the provider's scorecard shows all to be green, yet theavailability measurement calculation includes all wall
client is clearly unimpressed with false claims ofclock hours in a month and dilutes the negative effect
perfection.of five minutes of downtime on a client's shipping dock,
Some clients are simply unhappy most of thethen the client's promised delivery targets are not met
time-usually because their overall business is notand they are likely seeing "red."
meeting expectations. Many clients demonstrate the3. Allow for Cascading Problems to be Measured -
classical Maslow "hierarchy of needs" sensibility-that is,While many service disruptions have one root cause,
they only notice a service provider's contributionsseveral subsequent business disruptions may cascade
when they are not working, such as withthrough the client's organization. Many service level
commodity-based assets. When this happens, creatingagreements will hold the service provider accountable
a delightful experience from perfect service is nearlyfor the root cause and not measure those ripple
impossible to achieve.effect disruptions.
Regardless, service level agreements (SLAs) and4. Design the Service Level Agreement for Client
service metrics need to reflect what is important toControl - Allow the service level agreement to be
the client. Some SLAs are complex and requirecontrolled by the client. Within certain thresholds, the
thoughtful design beyond the usual setting of metricclient needs to add, delete and change service metrics
targets. Sound SLAs include the construction of metricover time. Include customer satisfaction surveys that
definitions, targets and thresholds, measurementare meaningful, and place all performance reporting
systems, business rules for service credits andunder a sound governance/relationship management
incentives linked to service improvement calculations.process.
Clients and service providers must take the timeThe "Seeing Green and Feeling Red" phenomenon is
needed to design SLAs to meet operating andtoo prevalent in the sourcing industry. Clients and
business objectives.service providers should avoid crises by developing
Four Methods for Achieving Perfect Scores ANDwell-aligned and flexible service level agreements in the
Client Delightcontext of strong relationship management processes.