Pinpoint the Priorities and Assess Hidden Costs

Most people and most organizations can only absorbneeded. Legacy systems are continually bandaged,
one or two large change initiatives at one time. Whenrather than scrapped altogether.
managing a change process, focus on the one, two or• The board of directors is unclear about its role,
three most important priorities. Leave the rest for later.causing discontent and turnover in the senior ranks of
The best way to identify priorities is to first do a lightthe organization.
analysis to see whether a particular initiative rises to• An organization's structure has not evolved at the
the top. If the light analysis doesn't reveal which optionsame pace as the organization itself. Management
makes the most sense, do a deeper analysis. Theroles aren't aligned with the actual processes that
planning group should ask: What are the hidden costscreate value.
and benefits, both in the option we're considering, and in• The company's top performers are being
the current system? Resist the temptation to do a"rewarded" with more work and responsibilities, while
superficial analysis in this stage. If someone saysunproductive employees are not being held
something is true, don't take it at face value. Observeaccountable.
it. The real costs and benefits need to be documented.It's often difficult to see these issues at first. Many of
It will be necessary when the forces of resistancethe costs will be obfuscated by well-meaning people
mount a last ditch stand!who have only a partial view of the problem. Up until its
The following list shows some of the hidden costs thatdying days, Arthur Andersen's managers vastly
organizations typically wrestle with:understated the impacts of the Enron fiasco. It's simply
• Resources are dissipated across many productshuman nature to put a rosy face on an ugly duck.
and services, rather than focused on a single point ofThis is why the planning group needs to be composed
excellence.of individuals who bring both credibility and courage.
• Functional silos create self-justifying priorities, withThey need to look beyond symptoms to the underlying
the result that the organization doesn't respond tocause. They need to be willing to dive into a complex
change quickly and external opportunities are notsituation and map it the best they can. The ongoing
capitalized on with enough speed.support and championship by the leaders in the
• Internal performance measures are in conflict -organization is crucial. If the planning group encounters
resulting in people working at cross purposes.resistance, then the champion's authority needs to be
• Internal gatekeepers are acting as chokeholds oninvoked.
innovation. No one can say "yes," everyone can sayWhat if the champions start to wilt at this moment?
"no" to a new idea.Then the planning group should either wait until new
• A particular business process is not working well -champions appear - or disband. Championship from the
customers are unhappy, value is being lost in wastedtop is essential if change is going to be real and
time, returns, loss of goodwill. But no one "owns" themeaningful. If the champions have vanished, there's no
process end to end, so change is difficult.point in proceeding.
• Information systems are not delivering the value