Productivity Increase - So How?

Productivity measures the ratio of output quantity oversomething new: Lean Six Sigma. After analysing the
input quantity. Increase of productivity means growingprocess using simple tools like Value-Stream-Mapping,
the output quantity faster than the input quantity.the team discovers some very interesting insights:
Output quantity can mean anything from number of1. Customers are waiting up to three weeks for their
products made over number of customers served torenewal despite the fact that the actual renewal takes
number of donors treated or number of work passesusually only 15 minutes.
produced. Input is usually summarising all resources2. The renewal team spends a significant amount of
needed to do this from raw material over equipmenttime on non-core activities such as answering calls of
to man hours.customers who do not understand the confusing
How is productivity increase possible? One wayrenewal notice.
seems to be obvious: we have to work faster so that3. "Old habits" keep the process from running smoothly.
we get more done in the same time. Although, thisSome team members, for instance, batch their work,
request might have been just right 30 years ago, it isi.e. they wait until Friday to work through a certain pile
highly inappropriate today and would lead to evenof customer requests. Some team members are really
more frustration amongst the already overworkedbusy, some are not. They work on different customer
people. It is not about HOW FAST we work. It is aboutsegments and hence "cannot" help each other.
HOW we get our work done. It is about the process,It does not take long for the team of process
rather than the people.stakeholders to come up with simple yet powerful
Running a process very fast does not necessarilyimprovement suggestions:
mean the process runs very productively. Although,1. Reinventing the renewal notice with customers in
we have introduced IT support into all kind ofmind.
processes over the last 40 years with the effect of2. Redesigning the process by minimising non-core
speeding up some processes, the overall productivityactivities and focussing on value-added steps.
has not shown the same amount of boost. Productivity3. Increasing of flexibility of workforce by cross-training
of a process can be increased by reducing the input,and job-redesign as well as incentive for staff who is
i.e. the amount of raw material or manpower deployedwilling to "upgrade" skills.
to generate output.One year later, the very same personnel are able to
Hence, the efficiency of a process is a good indicatorhandle an increase of 35% volume by increased
for opportunities to increase productivity. There arerenewal rate. As a side-effect, by leading this
many ways to achieve this: small changes and smallimprovement effort the team leader has gained
gains can be expected through Kaizen, WITS orenough self confidence to be promoted into the
Quality Circles. The downside of these small changesmanagement team.
is very often that they are not sustainable due to theConclusion
reversible character of the improvements. LargerIncrease in productivity can be achieved in multiple
impact can only be achieved by Process Improvementways. The myth of implementing IT support as cure-all
or Process Re-design.for productivity problems has generally proven wrong.
An insurance company in Singapore facing multipleSometimes IT is being used to speed up broken
complaints every day about long waiting time is lookingprocesses... to generate the same old problems, but
for ways to increase customer satisfaction andfaster. Focussing on the process, rethinking the way
hopefully number of renewals on a certain insurancethe work gets done, redesigning and improving the
scheme without increasing the headcount. This seemsflow of activities in all kind of functions will more likely
to be impossible since the team is alreadyproduce results. As a side-effect, it will contribute to
over-worked, the turnover is high and the moralestaff development and enforcing leadership.
bottom-low. However, the CEO is keen to try