| div class="googleright"> | | | | management require the use of certain tools to help |
| Managing your reputation involves using tools and | | | | repair, create or manage public perception. Those tools |
| language to improve and/or control how the public | | | | include blogs, social networking, SEO/SEM and more. |
| views you, your company and those who work for | | | | Blogs |
| your company. Reputation management canât | | | | Having a quality blog works in a couple of ways. It |
| simply be approached from a technology standpoint, or | | | | offers you a medium with which to talk directly to the |
| a communications standpoint. This means that you | | | | public, without having to go through the newspapers, |
| canât simply rely on blogs and/or the Internet | | | | magazines, radio or television where your message |
| for reputation management, and you canât | | | | can be distorted. You can link your blog to your |
| simply rely on press releases or well-planned events. | | | | Website, have as a link on your Website or have it as |
| Tools | | | | a completely separate Website. |
| Reputation management and online reputation | | | | |