Service Desk Success - An Opportunity For Differentiation

In a world of multi-media and globalization, it is aThe point in management where people, process and
constant struggle for organizations to standout in atechnology blend to deliver a business service is at the
saturated marketplace. Be it a financial, education,Service Desk. The service desk provides the essential
healthcare or not-for-profit organization, the need todaily contact between Customers, Users, IT service
positively differentiate from competitors is the onlyand any relevant Third-party support organization. The
way to gain an edge over the ever-presentmain objective of the service desk is to drive and
competition.improve service support to, and on behalf of an
Promoting a culture of service management, bothorganization.
internally and externally, is the key to being moreThis Customer-facing support service is a single point
relevant to customers within any market vertical. Thisof contact that provides advice, guidance and rapid
allows organization to shape its products and servicerestoration of normal services to its customers and
based on the specific requirements of its business andusers. It handles Requests, Incidents, Problems and
customers and encourages business confidence byChange requests. More than this, it also manages
providing more reliable service and support.maintenance contracts, software licenses, and
Internally, IT service management encourages a clearprovides Service Level Management and Configuration
understanding of actual IT capabilities, and promotes ITManagement.
service continuity. In most cases, the largestThe successful implementation of a service desk
percentage of the IT spend is in on the day-to-dayresults in a professional service that builds business
support costs and this can be reduced by an effectiveconfidence and provides greater customer satisfaction.
service management process.This is a result of the professional service that is
Service management ensures IT resources arepositioned to provide a consolidated and fiscally
aligned with business requirements, and allows the ITpositive business activity that impacts all aspects of
department to appropriately identify points of flexibilityservice beyond the IT department. The key to service
and adaptability within the services they provide. Thisdesk success is the employment of professional
ensures service issues and change requirements arepeople, well-defined and repeatable processes and
handled efficiently and effectively, to keepgood tools, which in-turn makes the product or service
organizations running at an optimum level.being supported, to some degree, immaterial.
Cost EffectiveAdopting a service management approach results in
Many organizations erroneously believe that thebenefits across all level of any business:
Service Desk tool is the greatest cost in providing- Customers - obtain a sustainable, reliable, secure,
support when it has been well proven that it onlyquality service
represents about 4% of the total IT budget (refer to- Line Management - achieve greater control over the
Gartner's IT Key Metrics Data). This means that thechange management process
greatest cost in providing service is staff-related. In- Senior Management - can monitor performance and
fact, Gartner estimates this is to be around 86%.adjust resources appropriately
Therefore, the efficiencies gained through the- Boards - gain confidence from the adoption of best
implementation of a quality service desk willpractices service, which in turn are mitigate personal
dramatically decrease the cost of providing servicerisk
through the decreased staffing costs alone.- Business Partners - provides greater control over
The Service Deskinter-business risks.