Strategic Questions Before Initiating Change

Before starting out on your change managementorganisation after the change?
initiative - some strategic questions to ask yourself.- Is this Blueprint fully communicated to all staff?
This list is not exhaustive but is intended as an- Is it going to be actively used in a structured manner
aide-memoire to kick start your thought processes andto maintain focus throughout the duration of your
to help you avoid the 70% failure rate.change initiative?
(1) Have you thoroughly addressed the originating(7) Do you have a clear definition and documentation
strategic review questions?for each specific benefit to be realised by this change?
- Where have we come from?(i.e. what is it and what difference will it make - where
- Where are we now?in organisation does it arise - how will its achievement
- Where do we want to be?be measured?)
(2) What is your vision for the changed company?- Have you documented what differences should be
- How is this communicated to staff?noticeable between now and the close of the change
- Does your staff share this vision?initiative?
(3) How would you describe the company, its culture- Do you have planned processes to put in place to
and core processes now - (key characteristics) - keyensure that these benefits are achieved?
issues (actions and behaviours) - major focus (areas- Do you have a mechanism for measuring the
of impact)?improvements arising from the realisation of each
- Have you defined some sort of cultural frameworksbenefit?
of your organisation - to show "this is what we look- Are these benefits communicated to staff?
like"?(8) Have you documented the "stakeholder map" all
(4) What do you want the business to look like afterthose who have an interest in the change? And
everyone's changed - how will the specifics of thespecifically how the change will impact them?
culture and core processes have changed?- Have you analysed the impact of the programme on
- Where are the gaps between now and where youtheir area of interest and the likely issues that will
want to be?arise?
- What steps are needed to close the gaps?(9) Do you have a two-way communication strategy?
- What are the implications of this?Does it work?
- Do you know the steps to be undertaken to get- What are the feedback mechanisms and processes
from: "where are we now" to "where we want tothat are actually going to make this a two-way
be"?communication process?
- Have you identified for each step, the implications,- What are the processes that will ensure that your
issues and exposures that have to be addressed topeople are informed about the use of their feedback
progress to the next step?to influence the change initiative?
(5) How are you going to manage the transition?- What are the processes that will raise awareness of
- How will you know how you're doing?the benefits and impacts of the Blueprint?
- Have you analysed, categorised and prioritised the(10) Do you have an issues and risk management
issues arising across all functional areas impacted bystrategy (for the change)? Have you identified what
the transition?can go wrong and put countermeasures in place?
- Are you using a structured methodology? - Do you- What are the processes that will ensure that it is
have the skills in-house to do this properly?enacted effectively?
- Who is going to provide overall leadership and- What are the processes that will ensure that it gives
ultimate accountability for the initiative?you early visibility of issues and risks?
- Who is going to fulfil the role of day-to-dayFor more on this: "Strategic leadership questions to ask
management of the initiative, its risks, issues, conflicts,yourself BEFORE starting out on your change
priorities, communications, and ensuring delivery of themanagement initiative"
new capabilities?Equip yourself to avoid the 70% failure rate of all
- Who is going to fulfil the role of realising the benefitschange initiatives with the "Practitioners' Masterclass -
delivered by the change initiative?Leading your people through change, putting it all
(6) Do you have a clear blueprint that defines yourtogether and managing the whole messy business.