Survive And Thrive

The markets are up. The markets are down. Thepeople go through change and don't have enough
markets are up. The markets are down. What a crazyinformation, they start to make assumptions,
roller-coaster ride our economy has experienced.second-guess what is happening and make their own
Businesses, employees and the entire economy, forpredictions. Therefore it is critical that you share as
that matter, are reeling from the shock this volatility hasmuch information as possible so that confusion and
created. International leaders are urgently conveningrumours don't reign within your organization. There is
crisis-management meetings while investment advisersnothing wrong with not knowing an answer, just be
and government leaders are meeting to find a way tosure to indicate you will try to find out the answer and
stem the tide of financial disaster. Businesses large andthen follow it up by sharing the response with
small are also meeting to find ways to survive.everyone.
It is during times like this that leaders must really showHold more frequent employee meetings -- Leader
leadership. This is a fight for survival.visibility can be enhanced by frequent but short
While the financial stability of a company is critical, so ismeetings which will, at the same time, help employees
the stability of your workforce. You need to keepto get their issues out into the open. Provide progress
those high performers performing. In fact, you need toreports and whenever problems are discussed be
ensure that all of your employees are working to theirsure to inform employees about the solutions. Invite
full capacity. You can't afford to get bogged down intheir participation where possible. Be open, honest and
anxiety and indecision. If you don't lead and provideconsistent.
some sort of certainty for your employees, believeKeep employee engagement and retention top of
me, they will start to leave. In times like this, everyonemind -- Your high-performing employees create a
goes into career survival -- they will look aftermarket differentiator for your organization and you
themselves first; they have to.must make every effort to retain them. It is easy to
So what can you do as a leader? What can you doget lost in all of the other critical issues and to let
to calm yourself down, maintain a steady-as-you-gohuman-resource issues slide. If you do so, believe me,
pace and at the same time, deal with the crises youryou will pay in the long run. Ensure employees have
organization is experiencing? As you can expect, thechallenging work, provide coaching, mentoring and
first step is to look inward and calm yourself down andtraining. Be sure your corporate culture remains
then reach out to your employees. The followingsupportive.
guideline will assist you to do that:Continue to invest in training -- A downturn will quickly
Determine what you can personally control -- Put onshow you the value of good employees. Well-trained
your problem-solving hat, clarify the situation personallyemployees are more flexible, more innovative and
and professionally and set out a clear plan for movingmore creative. It is these employees who will have
forward. When you have a plan, you will be able toanswers to problems, who will be able to look at new
provide answers for your employees. If you start toways of doing things and cut costs. It is these
get into a personal slump, look at what you are sayingemployees who will help to continue building your
to yourself: Are you over-generalizing, seeing things ascorporate culture and steady the ship. It is these
catastrophe, labelling? Stay positive; remember, youemployees who will "rise to the occasion," so to speak.
are a role model and all of your employees areTake advantage of available talent -- Instead of
watching you ever so closely.implementing a hiring freeze, look around you and
Understand and share the change management cycleexamine the talent available in the downturn market.
-- When people go through change, they go throughThere will be plenty of highly talented professionals
several stages, similar to dealing with death and dying.looking for new opportunities. Think about how these
First they will experience shock and denial, then angernew employees could take your organization to the
and resistance. As a leader you have to move themnext step. Welcome them aboard.
quickly through these steps so that they can see aTurn outward, not inward -- In a downturn economy,
future with your organization. They need to seethinking "outward" is one of the hardest strategies to
something tangible.follow. Instead, it seems natural that we focus on
Share your vision of the future -- People needinternal efficiencies. But this is also a time to seek out
something concrete. If you are making changes, beyour customers and find ways to help serve them
sure to explain the reasons for the change and whatbetter and/or differently. Look for new opportunities to
is at stake if you do not go ahead with your plans.move into new markets.
Help your employees to understand where you wantCut strategically -- If there is no way around it and you
to go. If and when possible, involve your employees infind that restructuring and downsizing is a necessity,
creating these plans. Employees who are involvedthen do it strategically. At the same time, treat your
have more ownership and will feel engaged in thedeparting employees with dignity and respect. These
process.employees may well become your customers and
Ensure leader unity -- There is nothing more unnervingbelieve me, they will never forget how they were
that having your executive team expounding differenttreated when they departed your organization.
opinions and sharing different information with yourIn a downturn economy, it is easy to get caught in the
employees. Ensure that the leadership team is all onscramble and crisis of the moment and lose focus on
board and is speaking the same language. Preparefuture potentials. And steering your organization
question-and-answer scripts for everyone to refer tothrough such difficult times is not easy. While it requires
so that the message is clear and people can see thea lot of personal soul searching, this is the time when
unity among leaders.true leadership and creative strategy will prevail.
Communicate, communicate, communicate -- When