| Top 5 reasons why User Centered Web Design | | | | equation. This created a chasm of ignorance between |
| works | | | | the developer and the end user. The developer was |
| | | | stuck in his or her own world whilst the user got to use |
| 1. Using a development process that involves users | | | | a piece of software or website that didn't really work |
| helps to give a fresh perspective and can find domain | | | | as it should. This lead to expensive re-development or |
| specific problems that otherwise would not be found | | | | software project failure. |
| by a web design team. | | | | 5. Without user centred web design, the requirements |
| 2. A user centered web design process can create a | | | | are decided based on the businesses own |
| sound initial website design that costs less later on in | | | | interpretation of what their target market requires, their |
| terms of ongoing usability testing. | | | | market research. This would be fine but this market |
| 3. It is iterative. Therefore, any problems at the | | | | research isn't usually geared towards producing an |
| requirements stage can be ironed out before the | | | | online presence. If the business hasn't had a website |
| design stage commences. This helps to improve the | | | | created previously this is usually because of the |
| chance of delivering an end product that meets | | | | businesses decision maker's lack of experience of the |
| business requirements. | | | | internet. This is why prototyping and testing a website |
| 4. Traditionally, software and website design was left | | | | before it goes live should be a high priority in any web |
| to IT Professionals. Users were left out of the | | | | design project. |